Environmental protection, new laws on emission limits, ever-increasing fuel costs, increasing traffic density and the significant change in consumer behaviour, especially young people, are just a few of the reasons why individual mobility will be new in the future. Must provide intelligent and sustainable solutions. This requires far-sighted decisions from those responsible in politics, business and research, and new forward-looking concepts that remain relevant and thus affordable.

But this change also offers enormous opportunities for established companies, universities, joint ventures up to start-up’s various industries and thus new players. New job profiles and highly qualified job offers are emerging in partly completely new areas. The classic automobile as we know it today is already showing the introduction of pioneering electronics, driving safety assistants, information/entertainment modules and CO2 reduced drive technologies.

Germany in particular can benefit from this through research, engineering and development with the know-how of the automotive, software, chemical and energy supply industries in order to remain the world market leader in the future with knowledge and technology advantages.

If we want to pursue the ambition to become the leading market for technology-open e-mobility, maintain the top position in automotive engineering with its premium products and achieve the political goals of vehicle approvals with e-drives in the coming years, First and foremost, consumers must be fully informed and, above all, emotionally addressed in order to get the necessary impetus out of the market. Only then will manufacturers, suppliers and retailers, who together face enormous financial, strategic, conceptual and structural challenges, provide the necessary budgets and gain confidence in the markets and with investors.