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The students of the course „business administration“ presented their work on the topic „Strategic positioning of an automotive hand operation“ at the Hockenheimring. Despite the ever-changing economy, the automotive trading operation will maintain its importance and continue to map the emotional share on the way to the customer. The students ‚ job was to strategically position an automotive trading operation using consumer surveys and expert interviews.


This event on 12 June 2019 kick-butted to the start of a long-term cooperation between e4 Qualification GmbH and the Heidelberg SRH University of Applied Sciences in February.
With the aim of establishing a course of study „Automotive Retail Business Management“ in the future for the training of young managers for the automotive trade at the Hockenheim campus. Prof. Sven Cravotta of SRH universities repeatedly underlined that there are very good career opportunities for qualified graduates in the automotive trade.

Following the presentations, lively discussions and discussions on the topic of „Automotive Retail“ and
„Trading instead.“ At the end of the event, Kai Hennefarth invited
CEO of e4Qualification GmbH all participating students, on weekends the second time
e4TESTIVAL (15-16 June).

The driving trade fair, organised by e4Qualification GmbH, illustrates all facets of electric mobility on the site
The Hockenheimring.

Educational campus at Hockenheimring

E4Qualification GmbH is part of # emodrome Group, which is responsible for the strategic development of the Hockenheimring. In addition to various activities, such as the establishment of one Porsche Experience Center, an educational campus is to be located at the Hockenheimring and thus an emotional learning environment for automotive topics is to be created.

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